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Southeast Idaho SHRM  

An affiliated SHRM chapter since March 19, 1969 

The Mission Statement of SEI SHRM reads: As the premier HR organization in Southeast Idaho, we are committed to advancing the capabilities of our HR professionals. We provide value to our members by offering developmental opportunities and a common forum to network, share ideas, and experiences that promote the learning process.


Regaining Ground with Free Financial Empowerment

March 19, 2024 3:44 PM | Heidi Oyola (Administrator)

A recent SHRM article highlighted the “persistent problem” that “many employees continue to find it difficult to make ends meet.” It featured a graphic entitled Losing Ground based on PwC 2023 data that “60% of U.S. workers say their salaries aren’t keeping up with the pace of inflation.”

While you scour the compensation landscape to craft offerings that sharpen your company’s competitive edge, isn’t there a point of diminishing returns? Where more benefits add overhead and complexity without seeing employee attraction, retention, and productivity rise?

What if you had a resource to empower employees with the financial acumen to

  • ·         Become more efficient with their compensation?
  • ·         Eliminate unhealthy debt or avoid debt traps altogether?
  • ·         Reduce financial stress that undermines their workplace performance as well as their personal happiness?

And what if that resource were

  • ·         Free?
  • ·         Without contracts?
  • ·         Without branded sponsorship and associated profiteering?

That resource is The Society for Financial Awareness (SOFA). SOFA is a nationwide nonprofit Educational Speaker’s Bureau providing free financial workshops to companies, organizations, city and federal governments, places of worship, other non-profit organizations, and more. SOFA’s mission is to end financial illiteracy, one community at a time, by conducting financial education workshops across the country.  SOFA members are professionals such as Financial Advisors, Estate Planning Attorneys, Accountants, Realtors, Mortgage Brokers, Credit Counselors and Health & Wellness Practitioners. 

SOFA has presented to employees of ADP, Disney, ExxonMobil, Intel, NASA, San Diego Zoo, Verizon, and many more household names.

April is national Financial Literacy Month. With the tax filing deadline around the corner, it’s the ideal time to start equipping your employees to elevate their financial stewardship.

If you would like SOFA to host a free workshop at your company or organization, or if you would like more information about our organization visit or call (800) 689-4851. Or ask SOFA’s Southeast Idaho SHRM member, Garth Hassel, at or (208) 520-7680.

Southeast Idaho Chapter of SHRM

The Premier Human Resources Professional Organization in Southeast Idaho.

Idaho Falls, Idaho

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